Why Consider Google Ads?
Running your business as an electrical contractor is challenging, there are many variables being contributed to the success of your business. The lifeline of any service-based business is attaining new customers to work with. There are a multitude of methods that many electrical contractors use to obtain new customers to keep their businesses going, but today we want to discuss the pillar of customer acquisition for electrical contractors and other trades, paid advertising. More specifically, pay-per-click (Or PPC for short) advertising using the Google Ads platform.
Why should you as an electrical contractor focus more on this marketing channel? Simply put, to scale your electrical contracting business like you have never seen before. Electrical contractors can benefit from running PPC (Pay-Per-Click) ads with the Google Ads platform the most for a variety of reasons, here are some of the few reasons to help you consider why you should use the Google Ads platform for your electrical contracting business.
Stand Out Among Competing Electrical Contractor’s In Your Area
You can distinguish yourself with ease from your competitors through the Google Ads platform. The Google Ads platform allows you to create complex advertising campaigns that can narrow down your perfect target customer. Specifically for electrical contractors, the Google Ads platform enables you to increase visibility to your target audience with a set monthly budget. Additionally, competition in your area may not be running optimized Google Ads strategies to attract new customers.
With a properly set up and optimized Google Ads campaign, your electrical contracting business will absolutely stand out among competitors who are not paying anywhere near as much attention to this vital revenue generating marketing channel as they should be.
This is a major advantage to working with experts such as ourselves at Ocean Outliers, we utilize all of the cutting-edge strategies and industry knowledge to bring you more customers, so you have all the time needed to complete the job for your customers without having to experiment with ad campaigns.
Target High Quality Leads For Electrical Contractors
Finding the right customer with the Google search intent of finding an electrical contractor to work with is easier than ever through the Google Ads platform. With keyword and geographical targeting, the Google Ads platform makes it incredibly easy to find a potential customer who is actively looking for someone to take care of any electrical problems they have.
With keyword targeting, you will be able to find anyone searching on Google the specific problems they are having. Why is this relevant for your electrical contracting business? Because now any service you offer can be targeted to anyone who searches on Google for a solution to the electrical problem they are having. In other words, the most used search engine in the world is turned into a massive list of leads for your electrical contracting business by creating keyword ad campaigns with the Google Ads platform.
Geotargeting parameters for running PPC ads is also essential, as you are only paying for your ad campaign to be delivered to the people within the areas you service exclusively. This is a great benefit because it will save money overall when targeting keywords for services relevant to your electrical contracting business by ensuring your ad spend is being spent on customers who are within your area of operation.
Summary
Pay-Per-Click ads can have an amazing return on investment for your electrical contracting business when done properly with the Google Ads platform. From sourcing high quality leads that convert to customers, to distinguishing yourself from competing electrical contractors in your local area. The best way to get started is by using the Google Ads platform with the right strategies. Ocean Outlier’s is more than willing to help your electrical contracting business target the right customers in area’s you service to grow your monthly revenue. The best part, once campaigns are set up and optimized regularly with the right strategies, it is possible to see anywhere from a minimum of 10 – 20 potential customers per month contacting you for your services as an electrical contractor. Whether you decide to stick it out yourself and optimize your ad campaigns, or work with experts such as ourselves at Ocean Outliers, we wish you success in your Google Ads journey.